Some digital transformation KPIs that make sense in 2021 include: 1. Key Result 2: Increase monthly revenue of $100K. Digital transformation can refer to anything from IT modernization (for example, cloud computing), to digital optimization, to the invention of new digital business models. As such, we actively push decisions towards the teams. Subscribe to get updates on new-age workforce trends, Productivity metrics, industry best practices. Talk to OKR experts on how to get started with OKRs. This is the reality of many companies that want to remain competitive and heed the voice of the consumer. Understand the key dependencies across the departments Setting clear department goals and individual. Constantly sharing information that a customer might require to see will bring in conversion. Incremental delivery of digital skill. Boost engagement on social media OKRs can help in creating and measuring engagement in social media. However, the best way to develop an effective digital transformation strategy is to learn by example. Then digital innovations made wide-scale streaming video possible. We had the first PMO Lab at the April PMO Flashmob held at Parliament UK. The gap between a company vision and its achievement calls for a complementary approach to align teams and individuals towards the same goal. OBJECTIVE: Launch the new monthly newsletter successfully. OKR Examples Collection of OKR examples for your business; . Since OKRs serve a different function from the business metrics most people are familiar with, it can also be helpful to clarify the differences between OKRs vs. KPIs before you begin creating them. Objective: Generate more Marketing Qualified Leads (MQLs). The setup of Monday morning get-together and Friday celebration and review did not fit with our schedules. It is a plan for how an organization will use technology to change its operations. Therefore, its critically important to make sure youre setting CEO-level goals effectively. Key Result 1. Excel download. The executives of Company X recently attended a virtual conference where they saw several examples of OKRs being used to measure big-picture, company-wide objectives. The quality of the leads also contributes to insights that are important to the business. Typical examples are company intranets being used to improve document management processes. This helped us to make the change more visible to us and the whole organisation. 5 OKR definitions. We are still in the progress of OKR implementation at myToys. Digital Transformation. Brick by Brick: Lego. Key Result 2. To achieve these goals, organizations need to update their systems, processes, organizations, and . Digital Transformation Examples in Marketing and Operations The Rise of Content Hubs As organizations look to engage with customers on more platforms, they require more efficient ways of distributing content. To view or add a comment, sign in 5. Here are OKR examples for various departments: Because OKRs are used to align all teams with an organizations top goals, your entire companys OKRs are only as effective as the ones you set at the very top. Objective:Enhance the communication by increasing the new letter content, Another important and one of the oldest channels is email marketing. Ensure an average 90%+ pass rate for the end-of-training quizzes. Once you have a balance of both aspirational and operational CEO-level OKRs, you can then begin to cascade goals throughout the rest of the company to achieve organizational alignment. Achieve 10,000 views of the recorded webinars views 10000 0. We hope that these examples of OKRs inspire you to create some ambitious plans of your own. Digital marketing thrives for this very reason and the ever-changing techniques and algorithms keep the digital marketer on their toes always. 10 digital transformation metrics that work now. Employee performance 6. 3. Need help to create your OKRs? The said key results are measurable through a defined set of indicators or scores (usually between 0 and 1.0. Digital Transformation in Banking: Why It Matters Now More Than Ever, Strategic Planning: Set the Direction to Deliver Value, Map Your Product Portfolio Toward Success. The big difference between project/task management tools is the level of granularity between these items and the enhanced visibility that Weekdone adds. Lower the average volume of bugs per deployment from 12 to 2 bugs 3 12. Increasing the security of the platform is another ambitious goal that Janine wants to tackle in the coming year. One example: We had set the goal to have a post-mortem for 95% of major incidents. KR: Host 2 sales-training sessions. Regular reviews and quick feedback iterations are one of the key ingredients for quickly implementing sustainable change. Drawing from his experience working alongside numerous Agile software development teams, he is a subject matter expert on Agile practices and the benefits of aligning people, processes, and tools to promote organizational agility. Key Result: Get 2000 organic followers by the end of Q4. Decrease the average Q/A code evaluation time by 50% % 20 70. Shorten the software development cycle. Every moment spent online by the users means one sale and getting their attention is a hard task. Start by establishing a vision for the organization by creating OKRs for the entire organization. This was very successful. Stick With It! Interestingly, we had this discussion even though we had established an automatic report that everybody agreed on. Key results typically include hard numbers. If they did this each time, then they would be able to assign a grade of 100%. Here are some examples of our first attempts to craft objectives: O: To get into a rhythm of creating different content types suitable for each platform and audience types O: Have distribution channels ready and firing O: Execute media outreach plan for key audiences Better customer experience Contact us. Three months seems to be a good time period to still see what has changed but also notice the impact this change has. Chapter 3 Aligning OKR foragile teams in Jira. - Increase the number of MQL (marketing qualified leads) from 50 to 100. We found that we had a gap when an incident spanned several teams and there was a hand-over. Objective: Achieve marketing record by the end Q3. Dedicated focus in all the areas improves the sales and branding of an organization. Our free demo helps you in understanding our product in detail, so you can save time that you spend on onboarding process. For better readability, we've categorized these leadership OKR examples based on specific management roles and teams. Make an Action Plan 5. New business models 4. It's critical that IT organizations and their business stakeholders set up key metrics of success that align with new organizational goals. Sara wants to set a good example for her team by being ambitious with her OKR, so she decides to reach a little further, and establishes an Objective of securing $10 million in funding. The use of quantitative indicators allows an organisation to check or measure progress. Talk to our experts to more about OKRs. Since joining Planview, hes had the pleasure of putting agile practices and lean principles to the test in his own work as a marketer. Therefore we decided to do use our weekly leadership meeting on Wendnesday to both look back and plan for the next days. Objective: Achieve maximum uptime over the next three months. The company has big plans for their app for the next few years, including launching a paid version of their product and adding a registry functionality to begin attracting parents even before their babies are born. Objective:Improve Existing Web Page Quality, Blogging is a very important aspect and it drives the traffic to the website it is essential to measure the traffic to validate the strategies adopted, Objective: Enhance the quality of future Blog Posts. 1. So this is a great reference to learn by example - like a view source on an HTML web page ;-) Objectives are supported by key results which benchmarks and monitors how we achieve the objective. CEO of Adobe, Shantanu Narayen had this to say. Up to 5 users Full access. Although these Key Results dont all have defined numeric values like many of the other examples of OKRs weve shared, they can still be quantified and verified. OKR software helps teams team to focus and prioritize on the target audience and ensure they are aligned with the customers behaviors. For this next stage of the apps growth, the team decides to focus on successfully launching the paid version of their product, conducting research to determine the approach for launching their registry functionality, and then designing new navigation around these two product updates. For example, when undergoing digital transformation, an organization will need to move from analog to digital data storage a significant internal project that requires a revised data protection approach and up-to-date digital security measures. After a longer discussion we realized that the goal was not as clearly defined as everybody had believed in the beginning. Key Results (Excerpt) It has moved the focus on developing applications to enhance the customer experience. Example Objective #3 Increase net-new book of business reoccurring revenue to stabilize the business. We at Kemb for example have been using OKRs since 2014. They decide to come up with a few big-picture goals first, and then work with their teams to establish OKRs to achieve those goals. Almost weekly we are trying to introduce new roles with their respective examples. Digital transformation strategy. All Data Subject Access Requests (DSARs), and requests of Do Not Sell My Personal Information according to the CCPA, must be submitted through the Planview DSAR portal located here. At this point, we had a discussion around what the goal really meant. "Our product cycles were too slow to keep up with the pace of innovation our engineers wanted to deliver," Narayen explained. Identify departments and process where repeated losses occur. 3. Based on this finding, we adapted the processes. OBJECTIVE: Create a community for our partners/resellers (MQLs). Submit Questions Janine is the CTO of an online lesson planning tool that has been growing in popularity due to increased demand for virtual learning. Here are the 8 inspiring digital transformation case studies to consider when undertaking transformation projects in 2022: 1. The resulting department, team, and individual OKRs must be aligned with, in support of, and contribute to the top company priorities. Using a tool like Workfront Goalscan help you write OKRs, align them throughout the organization, and track progress. Connect your business from ideas to impact, Modernize your PMO: Deliver business results, Transform into a high-performing tech company, Fast access to the information you need, including articles, documents, reports, videos, blog posts, and more, Hear what our customers have to say about our products, In person and online opportunities to learn how Planview helps you solve your business problems, Insight from the subject matter experts on PMO, product innovation, enterprise architecture, and more, Access market-leading portfolio and work management solutions from Planview, Learn more about the senior leadership team at Planview, Browse recent and past press releases from Planview, Browse the latest news stories and articles regarding Planview, View open jobs, and learn more about working at Planview, Planview has one mission: to build the future of connected work, trending topics in the Planview Resource Center, A Guide to OKRs: Mastering Objectives and Key Results, All Data Subject Access Requests (DSARs), and requests of Do Not Sell My Personal Information according to the CCPA, must be submitted through the Planview DSAR portal located here, Planview has appointed a Data Privacy Officer (DPO) to be responsible for overseeing our Privacy Management Program and related privacy compliance measures. We also have seen how other parts of the organisation (for example the Product Owners) also have started to move towards a more metrics based approach. We are in the middle of an agile transformation. At the end of 2016 I had a discussion with my leadership team about how we could both sustain the speed of change but also make sure that we stayed focused on the most relevant aspects of the transformation. Increase average training feedback survey score to 8+. One approach would have been to. . For example, to grade the first Key Result, the team could look at how many outages they had over the course of the three-month period, and then check to see how many times they held retrospectives to determine the root cause of those outages. Write to Datalligence for implementing OKRs today. They agree that involving their teams in the process of writing the OKRs will be key to ensuring that they get buy-in and select the right ones. Cognitive. Objective: Design new navigation around paid version of product and registry functionality. The digital transformation example of this cosmetic giant that has seamlessly linked its online and in-store offerings is its cross-platform channel initiative, Happening at Sephora, which displays all the events, launches, and activities at the physical stores onto their digital channel. At the end of this year-long period, Sara will be able to definitively say whether or not she achieved this OKR, and to what extent. 10 Best Banking OKRs(Objectives and Key Results) examples, OKR Examples for Non-Profitable Organization, KR 1: Blog read via FB to be increased to X%, KR 1: Improve SEO site health from X% to Y%, KR 2: Increase traffic through backlinks from X% to Y%, KR 1: Instagram impressions increase to X%, KR 2: Increase the quora post from X to Y a week, KR 1: Add at least X target keywords For 15 webpages, KR 2: Replace existing images with custom-designed graphics For 15 webpages, KR 2: List 2 primary keywords and 10 secondary keywords, KR 1: Increase email marketing MQLs from 100 to 150, KR 2: Increase AdWords MQLs from 70 to 100, KR 3: Increase organic search MQLs from 45 to 50, KR1: Weekly 1 newsletter to the potential customers, KR2: increase the number of clicks for the newsletters from X% to Y%, KR 1: Increase the email click to the signup page from X% to Y%, KR 2: Increase the email subscription to X% new registrations for the webinar via Email. Alex, the VP of Business Development, knows that increasing Company Xs recurring revenues will help them become more profitable, especially as they secure larger customers. For the Product team, OKRs have been an important part of developing their roadmap and setting and achieving ambitious goals for their product. Table of Contents hide 1. Last year we started on our digital transformation journey at myToys. OBJECTIVE: Grow our corporate global business, OBJECTIVE: Build a great corporate culture (delight our employees), OBJECTIVE: Launch the new product successfully in Q1, OBJECTIVE: Generate more Marketing Qualified Leads (MQLs), OBJECTIVE: Optimize our customer acquisition, OBJECTIVE: Implement Account Based Marketing (ABM), OBJECTIVE: Improve Our Website and Grow Conversions. DPO can be contacted at [emailprotected]. The team of content writers, Social media team, SEO specialist, Graphic team make a great contribution to the overall business and it is important to have the right OKRs for these teams to achieve the goal. Learning and Development Specialist. KR 3: Share X blogs via email every week. Key Result 1: Increase partnerships in key locations by 10 more. Ensuring the lead is converted is the primary requirement for the entire digital marketing activities, OKRs help in measuring the lead and the conversion to measure if the efforts are channelized in the right direction. To find out how to write leadership OKRs that are result-oriented, here are 24 leadership OKR examples that could be useful to guide the whole organization towards a common goal. }, false ); By signing up, you accept ourTerms of ServiceandPrivacy Policy. The all-inclusive digital transformation strategy focuses on changing the culture and rapidly implementing innovation. U se data analytics to improve digital systems implemented by businesses Information Gathering Your Business Intention and objectives as well as your Massive Transformative Purpose summarize your drivers and give direction to what you do. Digital transformation examples IT modernisation, like cloud computing Reskilling employees Implementing digital tools like artificial intelligence (AI) to free employees to focus on tasks requiring creativity, problem-solving, and more human skills Using design thinking to discover and resolve pain points in the customer journey Let us understand a few OKRs for these teams to help us get started with OKRs Digital Marketing OKRs Examples 1. Underneath and in essence, digital transformation is an invitation to level-up our ability to make sense of the world and become more connected - seamless even. For each of the Objectives, Liang is careful to select Key Results that are measurable, specific, and actionable. 10 Examples of digital transformation There are a number of ways that digital transformation can be applied, and businesses from any industry potentially stand to benefit. Digital transformation is cognitive in that digitalization, including AI and machine learning, is enabling sophisticated data analysis where machines are doing advanced analysis that resembles thinking. Janine and other members of the tech strategy group have a meeting to discuss how they can use OKRs to set ambitious goals over the next year for their product. Objective: Secure additional funding within the next year. One of the most well-known examples is Netflix. OKR examples for digital services companies. A quality website is a gateway to digital marketing, it is the one single place most of the users visit and it is important to maintain the website quality with the relevant content. Increase the number of articles with reader-highlighted quotes on Medium from 2 to 200 articles 200 2. Digital transformation is not just a fashionable topic of recent times. There was disagreement how the goal would look like in the report. It took the company seven years to establish its own DVD-by-mail service offerings. Objective 9. You might have a lot of happy free users. Operational Excellence can help you improve all aspects of your business. Using OKR examples In an OKR implementation, the objective is qualitative and answers the question of what is to be accomplished. The goal of the transformation is to make IT more reliable, deliver new functionality more quickly and become a true partner for the business. They decide to write their Objective in a way that allows them to focus on both increasing retention and reducing churn, since they know that they have opportunities to do both in the next year. Headless CMSs make it possible to distribute content to multiple channels through APIs. KR: Reach monthly recurring revenue ($MRR) of $300k by the end of Q1. Marketing gets its outcome by connecting and networking with people. The executive team holds a brainstorm session to discuss how to best implement OKRs at Company X. We decided to start with OKR at the top of the IT organisation. Josh is a Senior Product Marketing Manager on Planviews Enterprise Agile Planning solutions team. Having goals makes you accountable. In this article, well walk through several real-world examples of OKRs to illustrate how you might use this powerful tool to drive innovation in your own organization. Liang is the Head of Product for an app that educates and guides new parents through their babies early childhood. OKR Examples for Training. This OKR example shows how the team might use OKRs to achieve the ambitious goal of near-perfect availability. Businesses with great patience and an appetite for risk need only apply! See this post for a recap what we learned in 2016. In practice, achieving our goals is complicated by the fact that the Product Owners prioritize the topics that the IT works on. As technology evolves, so should your business. United Airlines meets customers wherever they are The goal of this objective is to bring our organization to state of art technology, The goal of this objective is to have a change management framework for future initiatives, The goal of this objective is to develop a new prioritization approach to avoid project delays, Register for a FREE OKR email course. Digital Transformation Director. Marketing OKR Examples. Set SMART Goals 3. In this post we'll dive deeper into 10 use cases of digital transformation companies who took the leap and came out on top. He suggested setting objectives and key results more frequently - quarterly, or even monthly - to keep pace with the modern, fast-paced industry. Better customer experience 2. Objective (Example) Test customers charge their car via Plug & Charge service. People dofrom customer service teams to product developers and data analysts. We shared examples of OKRs from executives, IT departments, and a product team. The first cycle (Plateau 1) is formulated in OKR Planning. OKR Examples for Leadership The Importance of Transformation Objectives. In this spirit, we have conducted OKR reviews after every quarter to understand where the processes work, and where we should change. One approach would have been to directly contact the incident manager directly. Let's take a look at examples of digital innovations in marketing, sales, and service that build closer customer relationships and empower employees across all industries. These companies carefully considered how new technology could bring about data that both made internal processes more efficient and produced insights about how to grow customer value. Company X is at a crossroads: Although theyve been a small team for the past two years, providing a niche customer support platform to private medical clinics, they have determined that they needed to make a strategic pivot and set their sights on some bigger fish: Larger hospital groups. Note that in the gray text we have written "Increase deliverability" - this is an example of a Focus Area. Although omnichannel retailing and digital shopping are leading retail trends and are cited as one of the disruptors, 90% of retail sales are still happening where sales have taken place for hundreds of . Key results (KRs) are specific, measurable, and time-bound. Executives in all industries are using digital advances such as analytics, mobility, social media and smart embedded devices as well as improving their use of traditional technologies such as ERP to change customer relationships, internal .
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